EdgeReport
The website that worked for you a decade ago is competing in a different internet today. Phones replaced desktops. ChatGPT and Perplexity changed how customers search. Those platforms were designed for a different era of the web.
EdgeReport measures what the gap is costing you. Then we rebuild your foundation on infrastructure designed for how customers find businesses now.
Free. No signup. About ninety seconds.
Recently audited
The Shift
For twenty years, the question was whether your site loaded fast enough for the human visitor typing keywords into Google. That question still matters. It is no longer the only question.
Audience One
Measured by the same Google tools that determine whether your site ranks, whether your ads get prioritized, and whether your visitors stay long enough to actually buy from you.
Audience Two
ChatGPT, Claude, Perplexity, and Google AI Overviews now answer commercial questions without sending customers to a search results page. If your business is not in the answer, it does not exist for that query.
A modern foundation serves both. A failing foundation fails both — quietly, and usually without the owner knowing which surface is leaking revenue.
The Diagnostic
We measure exactly how long your site takes to load on a phone in real conditions — the same measurements Google uses to decide who shows up in search results. We also pull real performance data from actual visitors over the past month. Slow load times don’t show up in your analytics. They show up as paid traffic that bounced before the page rendered.
We ask ChatGPT, Perplexity, and Claude the questions your customers are actually asking in your category — “best HVAC contractor near me,” “luxury kitchen designer in Atlanta.” Then we measure whether your business appears, how often, and which competitors are being recommended instead. This is the search layer your buyers are increasingly using before they ever reach Google.
We identify exactly what software runs your current site — what platform built it, what’s hosting it, what tools are layered on top — and where the limitations are. Some platforms cap your performance no matter how much you optimize. Knowing what you’re on tells you whether you can fix the problem on your current foundation or whether you need to rebuild.
Specific findings in plain language. Named technologies. Real numbers about lost revenue ranges. A clear recommendation for what to fix first. No jargon, no padding, no generic advice — just an honest read of where your foundation is helping you and where it’s holding you back.
Recent Diagnostics
Six anonymized businesses we measured this year. The “before” numbers are what we found on each company’s live website. The “after” numbers are what we measured on a rebuilt version we created to demonstrate what’s possible. Same content, same brand, different foundation.
Custom Homes
Mobile Lighthouse
Desktop 13 → 100
A multi-generational custom home builder, still on a website hand-coded in the early 2000s. Eleven full-resolution photos loading on every visit. Analytics that stopped recording data nearly two years ago. The rebuild loaded fast enough to actually capture the buyers searching for premium custom builders.
Luxury Pool Design
Mobile Lighthouse
Desktop 16 → 100
An award-winning luxury pool design firm with national press coverage, running on WordPress with a heavy page-builder setup. The homepage loaded a slideshow of full-resolution images before any content appeared. The rebuild let the brand’s press equity actually render in front of buyers — fast enough to convert the high-intent traffic the firm was already attracting.
Kitchen & Bath
Mobile Lighthouse
Desktop 47 → 99
A full-service kitchen and bath remodeler whose desktop site loaded slower than its mobile site — an unusual pattern that signals too many add-on tools running underneath the platform. The rebuild removed the bottleneck. Both phone and desktop now load fast enough to keep buyers on the page through to the showroom inquiry.
HVAC
Mobile Lighthouse
Desktop 41 → 100
A multi-location HVAC contractor whose website was set up correctly in the ways that matter for AI search — but capped at 30 out of 100 on mobile performance, held back by the platform itself and budget hosting. The rebuild let the existing technical groundwork actually pay off in real-world load speed.
Medical Aesthetics
Mobile Lighthouse
Desktop 42 → 100
A premium medical aesthetics practice whose mobile site took 22 seconds to load — and was simultaneously blocking ChatGPT, Claude, Perplexity, and Google’s AI tools from indexing the brand. Invisible to both audiences at once. The rebuild fixed both in a single architectural decision.
Pool Construction
Mobile Lighthouse
Desktop 66 → 100
A pool construction firm in active multi-state expansion, on a Squarespace site that took 25 seconds to load on mobile. The expansion strategy was investing in new markets while the website couldn’t keep up with the buyers already searching in those markets. The rebuild gave the strategy the foundation it needed.
Business Outcome Delivered
Jeni Hall Real Estate launched its website with substantive long-form community content built for relocation buyers — guides to specific neighborhoods, school districts, and architectural styles across the metro corridor.
Within 30 days of launch, a buyer in New Jersey found the site through that content, called the realtor directly, flew to Atlanta two weeks later, and closed on a $1.3M home. The commission was $39,000 — traced directly to a single website visit from out of state.
The original site produced that $39,000 commission on a basic content foundation — when only one audience was looking. The rebuild moves this practice onto modern infrastructure, and the realtor now also appears in ChatGPT when buyers ask for top luxury brokers in North Atlanta. The same business, now visible to the buyers searching on Google and the buyers asking ChatGPT.
Beyond the Audit
If you want to see what a rebuild would look like on your business before committing to the full project, we’ll build you a working rebuild of your homepage plus a side-by-side comparison page showing what changes. Your brand, your content, your offer — running on the same modern infrastructure we’d use for the full rebuild. Delivered in three business days. $1,500, fully credited toward the engagement if you proceed.
The demonstration isn’t a mockup or a wireframe. It’s a working version of your rebuilt site you can navigate, test on your phone, share with your team, and measure against your current site. The same approach we’d use for the full engagement — applied to a focused proof of concept first.
How EdgeReport Works
Most agencies hand you opinions. Most platforms leave you managing infrastructure that was built for a different era of the web. EdgeReport does neither.
We measure exactly what’s costing your business visibility, trust, and revenue, rebuild your foundation on modern high-performance infrastructure, and run it for you — so your team can stay focused on the business itself. You own the domain. You own the brand. You own the customers it brings in.
Engagements start at $15,000 for a complete foundation rebuild. Ongoing management begins at $3,500 per month.
The work includes:
The first thirty-minute conversation is free. Every engagement begins with a detailed diagnostic built on measurement, not opinion — real numbers, real infrastructure analysis, and specific recommendations tied directly to business outcomes.
About
EdgeReport started with a simple observation: the website I built for my wife’s luxury real estate practice was producing measurable commercial outcomes, while most websites I reviewed couldn’t have produced the same outcomes even if they tried.
Within thirty days of launch, the site generated a $1.3M home sale from a buyer in New Jersey. The $39,000 commission traced back to a single website visit. The site wasn’t doing anything exotic. It was simply built on infrastructure that actually worked.
Most websites aren’t.
After years selling sophisticated infrastructure to large enterprises, the pattern became impossible to ignore: strong brands running on platforms that capped performance, failed modern search behavior, and quietly leaked revenue without the owner ever knowing where.
The diagnostic engine I built to measure that gap revealed the same patterns across business after business. EdgeReport was founded to apply the same discipline systematically.
The methodology was proven on live client work before the public audit platform launched. The audit engine itself runs on the same modern infrastructure stack we build for clients — we use what we sell.
EdgeReport is based in Alpharetta, Georgia and works with operators in home services, professional services, luxury real estate, and adjacent categories where every customer represents meaningful long-term value.